Chocolate Project

(2024)

This was a project from my first year at university. The brief was to learn about: FMCGs, semiotics, and brand identity. I chose to learn and design something new for Cadbury chocolate as if I were part of the team. I had two weeks to research the brand and present a final design. In the first week, I interviewed people, and the majority mentioned that when they get chocolate, they always share it. With that in mind, I designed chocolate that snaps in half, meant to be shared.